This logo is inspired by traditional Southeast Asian weaving, particularly the geometric pattern of the Malaysian songket, known as ‘Bunga Pecah Lapan’. The motif serves as a visual metaphor for cultural heritage, fine craftsmanship, and shared values. It symbolizes unity in diversity, where various ethnicities and cultures come together through education and sports. The symmetrical vertical composition of the pattern represents the foundation for academic and athletic excellence, built on balance, integrity, and mutual respect, progressing along parallel paths toward common goals. Furthermore, the inclusion of human icons and the red-colored letters ‘AUG’ signifies inclusivity and diversity, uniting individuals from different backgrounds. Overall, the logo embodies a modern regional identity rooted in tradition, celebrating esprit de corps and camaraderie, which form the core spirit of the 22^nd ASEAN University Games hosted in Kuala Lumpur, Malaysia.